Portfolio Samples

by Dean Askin, principal

 

Writing

Commissioned article for thesquarefoot.ca
Published March 13, 2015
Turning grimy waterfronts into sustainable living spaces worldwide 

In major cities worldwide, city waterfronts built for bygone 19th- and early 20th-century commerce and industry, are transforming for 21st-century living. They’re being re-imagined for sustainability to mesh culture, commerce, urban living and greenspace.  

Read the full story on line 

 
Wood Industry Magazine
March/April 2015 issue
Text and photography by Dean Askin
Union Square Vintage Wood Co., Montreal shop profile: 
Success comes cold calling

There’s a line in a song by the legendary Maritimes singer/songwriter, Stan Rogers, about an Alberta rodeo-star-turned-rancher-being-cattle-rustled that goes, “Forty-four’s no age to start again.” But that’s exactly what Gary Litwin did when he started Union Square Vintage Wood Co. in Montreal. 

Download PDF for the full story

 

Coverings magazine
Jan/Feb 2015 issue
Text and photography by Dean Askin
Cover story:
RETAIL DESIGN: Optimize the sales environment

James Gulliver, who founded one of the U.K.’s largest retail businesses—Argyll Foods—once summed up the retail sector as: “Retail is detail.” For all independent retailers, every nuance is important. Including store design. It can be crucial to your store’s success, but the retail design is too often overlooked. 

Download PDF for the full story

 

 

Livingston International intranet feature
Posted May 29, 2013
Text and photography co-ordination by Dean Askin
Coastal offices anticipating more container business with Canal expansion

Completion is still two years away, but the Panama Canal expansion has a wave of optimism building now in Livingston offices along the U. S. east and Gulf coasts. 

 

“I think it’s going to open up a lot of opportunity for the Gulf Coast and the eastern seaboard ports that we haven’t had before,” affirms Shara Jones, IFF export manager in Norfolk,Virginia. 

Download PDF for the full story

 

The Learning Partnership 
Annual Report, July 2010–June 2011
Report text and editing by Dean Askin
Message from the chair and president

Canada has one of the best public education systems in the world and we must ensure this continues to be the case in the future. Our young people deserve and need every opportunity available to help them succeed. It is therefore crucial for all of us to collectively foster the success of students. 

Download PDF to read the full report

 

 

TORLYS 1-to-1 Flooring Solutions Vol. 1, No. 3
The newsletter for TORLYS dealer success
Text, photography and design by Dean Askin
Meet the Bulldog

Helping customers create a beautiful living space with a TORLYS Floor has always been easy—and now it’s going to be even easier, for you, your professional installers and your do-it-yourself customers alike, thanks to a revolutionary new tool we’ve called the TORLYS Bulldog. 

Download PDF to read the full newsletter

 

News release for TORLYS, a national floorcoverings distributor
TORLYS Inc. Becomes Newest National Sponsor
of Habitat for Humanity Canada

MISSISSAUGA, Ontario, August 21, 2003…Starting this year, there will be a Uniclic® floating floor available for every home built by Habitat for Humanity Canada — TORLYS Inc. has signed a two-year sponsorship agreement with Habitat for Humanity Canada, making it the newest national sponsor of this charitable organization that builds affordable housing for Canadians in need. 

Download PDF to read the full news release

 

Snap-on advertising feature
Appeared in Franchise Canada magazine
Profiting from 80 years of Proven Success

It was Snap-on's first two sales representa­tives, Stanton Palmer and Newton Tarble, who developed Snap-on's direct-to­-customer selling approach in the early 1920s. When they called on customers, they presented their products on a green billiard cloth and treat­ed them like fine jewelry. It helped customers understand the exceptional quality and value these new Snap-on tools offered mechanics of the day. 

Download PDF for the full story

 

Writing and production

"Triumph"
Canada Life 2010 Sydney, Australia, financial advisor recognition conference trailer video
 
Trailer theme inspired by 2010 Winter Olympics in Vancouver Concept
Script and associate production by Dean Askin

 

CL-Australia2010-ConferenceProgram-cover-ECanada Life advisor recognition conference program
All text, and design co-ordination by Dean Askin
Download the PDF to see the whole program

Photography

 

Coverings magazine
January/February 2015
Cover photography by Dean Askin

Cover-JanFeb2015-Coverings

Wood Industry magazine
November/December 2014
Cover photography by Dean AskinCover-NovDec2014-Wood Industry

Website Design and Writing

Corporate Intranet Construction and Content Management

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