Resources

Just a few things we thought might help.

Articles

Copyright and Trademarks

The official website of the United States Patents and Trademarks Office (USPTO), where you can search the trademarks database when you're wondering whether a name or phrase is trademarked. 

The Canadian Intellectual Property Office (CIPO) is responsible for copyright and trademark registration in Canada. You can search the trademark database, just like you can on the USPTO site.

Should you write tissue, or Kleenex®? The International Trademark Association can help you make sure you use trademarks properly. Its Trademark Checklist, a general guide for proper trademark usage, has listings for almost 3,000 U.S. registered trademarks and their generic terms. The INTA also operates a trademark hotline that writers, editors, proofreaders and communicators can call.

Need permission to reprint or copy a published article for your newsletter, or circulate it to your clients whom you think might be interested in the topic? Or permission to pull a quote or longer text from a published article? The Canadian Copyright Licensing Agency can help with all of this. This site is an invaluable resource when you need to deal with copyright issues.

Style and Grammar

For communications professionals, The Canadian Press Stylebook is the bible for proper spelling in Canadian corporate and journalism publications. Order it here. CP also publishes CP Caps and Spelling, the companion guidebook. The stylebook is available both in print and by online subscription.

In the United States, the Associated Press Stylebook is the "journalist's bible" for proper American usage and spellings. Major updates have been made for 2016. You can order it online.

Marketing

Content marketing is king, and The Content Marketing Institute is the pre-eminent organization for everything you need to know about using content to grow your business.

Promotional contests can be a great marketing tool but make sure you do it right. This is Article 74.06 – Promotional Contests of the Canadian federal Competition Act. Here's what you need to know about the nitty-gritty of setting up a contest and staying within the law so your contest doesn't get your business into trouble with the Competition Bureau.

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