Meet Dean Askin

I’ve had a passion for words since the 7th grade. That’s when my first short story was published in the Oak Park Junior High school yearbook.


Let’s get the professional credentials out of the way first: I’ve been a communication professional since 1986. I started my career in CBC Radio daily current affairs. I’ve also edited a business-to-business tabloid; taught journalism to high-school co-op students; edited and written for national trade magazines; and been an in-house communication specialist in the financial services, automotive aftermarket, education non-profit and floorcovering sectors. I’ve crossed back and forth between journalism and communications more than once over the years. I’m proud to say that along the way, some of my work has won several awards.


In the wake of corporate workplace changes, I’ve been a professional independent communicator (PIC) since 2014/15. I’m a member of the International Association of Business Communicators – Toronto chapter; the Editors Association of Canada; and the Photographic Society of America.


In addition to being a writer, editor and communication strategist, I’m also a photographer. Some of my photos have won club and international awards that I’m proud of. (Most of the imagery you see on this website is my own photography.) I exhibited at art shows and juried exhibitions for four years. You can see more of my photography at My specialities are art/décor, business and editorial photography.


I’m an ENFP personality type. We ENFPs do things — like write — intuitively. That’s why it can be hard to explain how I take raw, technical information and turn it into engaging copy for an audience when I’m asked what my “process” for doing that is. When you’re trained in journalism (I learned from the late Stuart Mclean at Ryerson), you just do what you do.


There’s another thing about we ENFPs. Building great, long-lasting relationships with others is important to us. I still keep in touch with my sixth-grade teacher.


Dean's complete professional profile







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